facebook f8 2014

The last time Facebook held a conference for app developers was in 2011. That was before the company attracted 1.28 billion users, before it went public, before it began showing mobile advertisements and before it paid eye-popping amounts of money to acquire popular apps like Instagram and WhatsApp.

This time we have news from facebook that are amazing for all.

Anonymous logins

Facebook says it will let users log in to apps anonymously, without sharing their identities and personal information with mobile applications they don’t trust.

Facebook’s users can already use a “log in with Facebook” button to sign up for apps that let them listen to music, play games, read the news and monitor fitness activities. But using the button allows apps to access information related to the Facebook user’s identity.

With the anonymous login, which is black instead of Facebook's iconic blue, lets members easily log in to applications without a username or password, but without the sometimes unnerving commitment of handing over personal Facebook data to an untrusted source. 

Is this good or bad for apps

We agree with Zuckerberg. He said that this way facebook users will have the chance to use more apps and developers on the other hand will have to build a trust with those users.

Facebook's Audience Network

This is BIG news. 

The new "Audience Network" will let marketers push their Facebook ads off the social network and into apps who sign up to participate in the network. Advertisers can choose to run banner, interstitial, or native ads off Facebook to encourage app installs and other activities, and they can take advantage of Facebook's usual targeting and measurement tools.