Facebook revamps Pages

Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles.

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:

You’ll notice that the left-side column includes all the information about the Page, including a map, possible hours of business, phone number, website URL, as well as photos and videos. This is further confirmation by Facebook that the previous multiple-column design was simply too confusing; the company has decided to put all posts on the right side and all other information on the left.

Read the original post by facebook here.

Facebook creates a better Way to Organize Your Ads

There is no secret. Facebook ad mechanism is on of the best for local businesses. It gives you the way to address to people near you and increase you local fan base.
Facebook just made simpler the way it organize its ad structure so now there are three levels of organization:  campaigns, ad sets and ads.

Let see the new structure

Campaigns

It's now easier to organize your campaigns around objectives to get better optimization and reporting on your ads.

Ad Sets (new)

You can have multiple ad sets in a campaign, each with its own budget and schedule. Create ad sets for each audience to optimize your ads for each one and measure their response.

Ads

Ads will still work the same as before, with controls for targeting, creative and placement.

What about existing campaigns?

• Your ads have not changed.
  This migration will not affect your ad performance, and all your historical data is still available.
• Each campaign has one ad set.
  The ad set contains the original budget, schedule and status of your campaign.

Conclusion

By adding an extra level, facebook makes campaign handling easier if you want to use different audiences, make split tests and compare your campaign results. 

If you have a simple campaign you can use one ad set per campaign.

Wow! Free Getty images!

The world's largest photo service just made its pictures free to use.
If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.

What is changing

Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page.

Why this change occured

According to Craig Peters, a business development exec at Getty Images, "if you want to get a Getty image today, you can find it without a watermark very simply,". "The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening… Our content was everywhere already."

Why is that great

Now if you have a small business and you want some stock image to use, you can do it easily by embedding one from http://www.gettyimages.com. It's easy. 

How to use it

Just click on the photo you want and get the embed code. 

It's easy!