Facebook: 30M small business pages, 19M manage via mobile.

Facebook for business announced today that 30 million small business Pages have a business page on their platform worldwide.

Additionally nearly two-thirds of these business owners –19 million– are actively managing their Pages via mobile. this is a testament to the growing importance of a mobile marketing presence.

To Celebrate we made a new upgrade on the New Cover image that you can find it here. You can also download it here as psd.

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facebook f8 2014

The last time Facebook held a conference for app developers was in 2011. That was before the company attracted 1.28 billion users, before it went public, before it began showing mobile advertisements and before it paid eye-popping amounts of money to acquire popular apps like Instagram and WhatsApp.

This time we have news from facebook that are amazing for all.

Anonymous logins

Facebook says it will let users log in to apps anonymously, without sharing their identities and personal information with mobile applications they don’t trust.

Facebook’s users can already use a “log in with Facebook” button to sign up for apps that let them listen to music, play games, read the news and monitor fitness activities. But using the button allows apps to access information related to the Facebook user’s identity.

With the anonymous login, which is black instead of Facebook's iconic blue, lets members easily log in to applications without a username or password, but without the sometimes unnerving commitment of handing over personal Facebook data to an untrusted source. 

Is this good or bad for apps

We agree with Zuckerberg. He said that this way facebook users will have the chance to use more apps and developers on the other hand will have to build a trust with those users.

Facebook's Audience Network

This is BIG news. 

The new "Audience Network" will let marketers push their Facebook ads off the social network and into apps who sign up to participate in the network. Advertisers can choose to run banner, interstitial, or native ads off Facebook to encourage app installs and other activities, and they can take advantage of Facebook's usual targeting and measurement tools.

Facebook revamps Pages

Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles.

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:

You’ll notice that the left-side column includes all the information about the Page, including a map, possible hours of business, phone number, website URL, as well as photos and videos. This is further confirmation by Facebook that the previous multiple-column design was simply too confusing; the company has decided to put all posts on the right side and all other information on the left.

Read the original post by facebook here.

Facebook creates a better Way to Organize Your Ads

There is no secret. Facebook ad mechanism is on of the best for local businesses. It gives you the way to address to people near you and increase you local fan base.
Facebook just made simpler the way it organize its ad structure so now there are three levels of organization:  campaigns, ad sets and ads.

Let see the new structure

Campaigns

It's now easier to organize your campaigns around objectives to get better optimization and reporting on your ads.

Ad Sets (new)

You can have multiple ad sets in a campaign, each with its own budget and schedule. Create ad sets for each audience to optimize your ads for each one and measure their response.

Ads

Ads will still work the same as before, with controls for targeting, creative and placement.

What about existing campaigns?

• Your ads have not changed.
  This migration will not affect your ad performance, and all your historical data is still available.
• Each campaign has one ad set.
  The ad set contains the original budget, schedule and status of your campaign.

Conclusion

By adding an extra level, facebook makes campaign handling easier if you want to use different audiences, make split tests and compare your campaign results. 

If you have a simple campaign you can use one ad set per campaign.

Wow! Free Getty images!

The world's largest photo service just made its pictures free to use.
If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.

What is changing

Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page.

Why this change occured

According to Craig Peters, a business development exec at Getty Images, "if you want to get a Getty image today, you can find it without a watermark very simply,". "The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that's what's happening… Our content was everywhere already."

Why is that great

Now if you have a small business and you want some stock image to use, you can do it easily by embedding one from http://www.gettyimages.com. It's easy. 

How to use it

Just click on the photo you want and get the embed code. 

It's easy!

Facebook buys WatchApp

Facebook acquired WhatsApp for $19 billion!!! 

This is the biggest deal for Facebook ever. The previous Biggest deal for Facebook was Instagram, which it bought for about $1 billion in 2012. In addition to that Viber’s was acquired by Japanese company Rakuten for $900 million and of course Skype was acquired by Microsoft for $8.5 billion.

Lets see what was the deal exactly:

Facebook will acquire WhatsApp for approximately $16 billion, consisting of $4 billion in cash plus 184 million shares or approximately $12 billion worth of WhatsApp’s stock. Also, Facebook will grant 46 million RSUs worth approximately $3 billion to WhatsApp employees that will vest over four years subsequent to closing. The stock and RSUs to be issued will represent 7.9% of Facebook’s shares based on current shares and RSUs outstanding. The transaction is subject to regulatory approvals, and Facebook expects the deal to close later in 2014. Note that if the deal doesn’t go through, Facebook will still be required to pay $2 billion to WhatsApp under a termination clause.

What does this mean for the average user?

According to WhatsApp CEO Jan Koum nothing.

“It was important for us to build a product not cluttered by gimmicks or promotions and be part of mission to build something to connect people. It is because of those values today we have 465 million monthly active users. Almost one third of a billion people use our product today to stay in touch. We promise not to change and to continue to build what is important to us – using the philosophy of using a product to help people connect,” 

What is next for WhatsApp

According to Jan over the next months (until June) the app will add voice calls feature. The announcement was made in the MWC 2014. That is quite a big change so all the big players in www have now a telecommunication company on their portfolio

• Google - Hangouts
• Facebook - WhatsApp
• Microsoft - Skype

Facebook for Business expands Globally

Facebook for business announced that expands in in 11 more languages — Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.

This is the exact announce in their blog:

Following the North American launch of Facebook for Business earlier this year, we’re today launching Facebook for Business in 11 more languages — Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.
These local-language versions of Facebook for Business are designed to help provide the most relevant content to advertisers around the world. In addition to product information, tips for advertising on Facebook and success stories, the international Facebook for Business sites will soon feature new, localized content serving marketers’ needs on a regional basis.