Facebook: 30M small business pages, 19M manage via mobile.

Facebook for business announced today that 30 million small business Pages have a business page on their platform worldwide.

Additionally nearly two-thirds of these business owners –19 million– are actively managing their Pages via mobile. this is a testament to the growing importance of a mobile marketing presence.

To Celebrate we made a new upgrade on the New Cover image that you can find it here. You can also download it here as psd.

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facebook f8 2014

The last time Facebook held a conference for app developers was in 2011. That was before the company attracted 1.28 billion users, before it went public, before it began showing mobile advertisements and before it paid eye-popping amounts of money to acquire popular apps like Instagram and WhatsApp.

This time we have news from facebook that are amazing for all.

Anonymous logins

Facebook says it will let users log in to apps anonymously, without sharing their identities and personal information with mobile applications they don’t trust.

Facebook’s users can already use a “log in with Facebook” button to sign up for apps that let them listen to music, play games, read the news and monitor fitness activities. But using the button allows apps to access information related to the Facebook user’s identity.

With the anonymous login, which is black instead of Facebook's iconic blue, lets members easily log in to applications without a username or password, but without the sometimes unnerving commitment of handing over personal Facebook data to an untrusted source. 

Is this good or bad for apps

We agree with Zuckerberg. He said that this way facebook users will have the chance to use more apps and developers on the other hand will have to build a trust with those users.

Facebook's Audience Network

This is BIG news. 

The new "Audience Network" will let marketers push their Facebook ads off the social network and into apps who sign up to participate in the network. Advertisers can choose to run banner, interstitial, or native ads off Facebook to encourage app installs and other activities, and they can take advantage of Facebook's usual targeting and measurement tools.

Facebook revamps Pages

Facebook revamps Pages on the desktop with new one-column Timeline design to match user profiles.

This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update:

You’ll notice that the left-side column includes all the information about the Page, including a map, possible hours of business, phone number, website URL, as well as photos and videos. This is further confirmation by Facebook that the previous multiple-column design was simply too confusing; the company has decided to put all posts on the right side and all other information on the left.

Read the original post by facebook here.

Facebook creates a better Way to Organize Your Ads

There is no secret. Facebook ad mechanism is on of the best for local businesses. It gives you the way to address to people near you and increase you local fan base.
Facebook just made simpler the way it organize its ad structure so now there are three levels of organization:  campaigns, ad sets and ads.

Let see the new structure

Campaigns

It's now easier to organize your campaigns around objectives to get better optimization and reporting on your ads.

Ad Sets (new)

You can have multiple ad sets in a campaign, each with its own budget and schedule. Create ad sets for each audience to optimize your ads for each one and measure their response.

Ads

Ads will still work the same as before, with controls for targeting, creative and placement.

What about existing campaigns?

• Your ads have not changed.
  This migration will not affect your ad performance, and all your historical data is still available.
• Each campaign has one ad set.
  The ad set contains the original budget, schedule and status of your campaign.

Conclusion

By adding an extra level, facebook makes campaign handling easier if you want to use different audiences, make split tests and compare your campaign results. 

If you have a simple campaign you can use one ad set per campaign.

Facebook for Business expands Globally

Facebook for business announced that expands in in 11 more languages — Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.

This is the exact announce in their blog:

Following the North American launch of Facebook for Business earlier this year, we’re today launching Facebook for Business in 11 more languages — Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.
These local-language versions of Facebook for Business are designed to help provide the most relevant content to advertisers around the world. In addition to product information, tips for advertising on Facebook and success stories, the international Facebook for Business sites will soon feature new, localized content serving marketers’ needs on a regional basis.

Facebook Redesigns The 'Like' Button

Facebook redesigns the Like Button for the first time since its introduction in 2010.

Using the "Like" button will instantly post the content to Facebook, while "Share" button will allow you to add a comment to the content or place it in a more specific place, such as a group page you manage or in a private message.

What are the changes

1. The new like button is more blue than the old like button.
2. It drops the thumbs up icon.
3. There is also a new version of share button.
4. Both buttons are retina ready, so there gonna be awesome on retina displays.
5. There is now a new version of like alongside with share, so you can save effort and space when you want to use both of them.

What do you have to do in order to get the new button? 

1. Nothing.  If you are currently using the old Like button, you'll be automatically upgraded to the new design as part of Facebook roll out.
2. Still, you can use the new Like+Share buttons in your new or existing implementations.

The old like button 

This button was introduced in back in 2010
and had a thumbs up icon that is dropped in the new 2013 version.

Some numbers:

• The Like and Share buttons are viewed over 22 billion times daily across more than 7.5 million websites.
• Like and Share are important drivers of Facebook referral traffic, which is larger than all other social networks combined according to a recent Shareaholic report.

Facebook for Business

Yesterday Facebook announced the new "Facebook for Business". This site aims to grow into the central destination for the news, information and inspiration that marketers can use to drive business results with Facebook.

Read more here
https://www.facebook.com/business/news/Facebook-For-Business

Facebook Pages Cheat Sheet

Building a fun page for your business in Facebook is great.
We made a demo page to list all of the sizing information for images and help you build your own page the right way.
What is great about this page is that once you like it, you'll be notify when Facebook implements a new sizing change. Just don't forget to mark get notification after liking this Facebook page.